Profitable European Home Décor Lighting Brand - 17 Markets, Zero Inventory, Growth Potential

Description

Online lighting store operating across 17 international markets.

Background

• Launched: February 2025
• Business model: direct-to-consumer e-commerce
• Fulfilment model: 100% dropshipping
• Platform: Shopify

Products

• Lighting products for residential interiors
• Higher-value lighting products stated

Financials

• TTM revenue: AED 3,986,000
• TTM net profit: AED 628,000
• Net margin: 15.7%
• Gross margin: 63.2%
• Average order value: AED 554.00
• Annualized revenue run rate stated: approximately AED 5,390,000

Customers

• Lifetime customers: 14,428
• Klaviyo contacts: 11,357

Marketing

• Google Ads
• Google Ads ROAS: 2.31x
• Markets: 17 countries
• Meta advertising not currently used
• TikTok advertising not currently used

Email Marketing

• Klaviyo
• Automated email flows: 75
• Localized markets: 13

Fulfilment

• Dedicated fulfilment partner
• Orders processed through Shopify
• Processing time stated: 1–3 days
• No inventory holding stated
• No warehouse operations stated

Growth Areas

• Meta advertising
• TikTok advertising
• Additional acquisition channels
• Further international expansion
• Customer retention