Profitable Skincare & Beauty-device Brand For Sale

Description

E-commerce brand selling light-therapy and skincare products in the Netherlands and Belgium.

Background

• Established: November 2023
• Business model: pre-stocked inventory with third-party fulfilment
• Current markets: Netherlands and Belgium

Products

• Flagship light-therapy device
• Serums
• Oils
• Skincare treatments
• Collagen products

Financials

• TTM revenue: AED 1,949,000
• TTM net profit: AED 573,000
• Net profit margin: 29.4%
• Average order value: AED 403.02

Customers

• Customer database: 6,718 buyers
• Email subscribers: 5,307
• Lifetime repeat purchase rate: 41.56%
• Repeat purchase rate over the last 90 days: 56.47%
• Customer rating: 4.7 / 5
• Reviews stated: 252

Marketing

• Meta advertising
• No paid search advertising stated
• Typeform skin assessment
• Klaviyo email automation

Fulfilment

• Third-party logistics provider in the Netherlands
• Pre-stocked inventory model
• Order fulfilment handled externally
• No owned warehouse stated

Customer Systems

• Interactive Typeform assessment
• Klaviyo onboarding flows
• Upsell email flows
• Repeat-purchase email automation

Growth Areas

• Google Shopping
• Performance Max campaigns
• Additional advertising channels
• Additional international markets

Business Assets

• Existing e-commerce brand
• Current product range
• Customer database
• Email subscriber database
• Meta advertising setup
• Typeform system
• Klaviyo automation
• Current fulfilment setup