Profitable Eyewear E-Commerce Brand | 29K+ Units Sold | High-Margin Business

Description

Performance-driven direct-to-consumer eyewear brand for sale.The business operates in the growing eyewear niche, targeting digitally active consumers seeking functional and fashion-forward eyewear solutions across Germany, Austria, Switzerland, and emerging international markets.Business Overview:• Business model: Direct-to-consumer e-commerce with outsourced fulfillment• Year launched: 2023• TTM revenue: AED 6.9M• TTM net profit: AED 1.5M• Average order value: AED 219.87• Total orders: approximately 29,000 (TTM)• Flagship product sales: over 29,800 unitsOperational Model:• Asset-light structure powered by Shopify• Fully outsourced fulfillment• Automated customer support systems• No warehouse ownership required• Minimal day-to-day operational involvementMarketing and Growth:• Diversified acquisition channels: Meta, TikTok, Google Ads• Proven UGC-driven creative framework• Active Klaviyo retention system• Opportunities in Performance Max campaigns, influencer marketing, affiliate marketing, and retention optimization• Expansion potential across additional international marketsBusiness Position:A leading performance-driven eyewear brand with proven product-market fit, strong unit economics, and a scalable multi-channel acquisition system serving a growing base of digitally active consumers.At a glance:• Strong presence in DACH region (Germany, Austria, Switzerland)• Functional and fashion eyewear product line• Established revenue engine with scalable infrastructure