Profitable Eyewear E-Commerce Brand | 29K+ Units Sold | High-Margin Business

Description

Eyewear e-commerce business with sales in Germany, Austria and Switzerland.

Background

• Launched: 2023

Products

• Functional eyewear
• Fashion eyewear

Markets

• Germany
• Austria
• Switzerland
• Additional international markets

Business Model

• Direct-to-consumer e-commerce
• Shopify store
• Outsourced fulfilment
• Automated customer support systems
• No warehouse ownership stated

Financials

• TTM revenue: approximately AED 6,900,000
• TTM net profit: approximately AED 1,500,000
• Average order value: AED 219.87

Orders and Product Sales

• TTM orders: approximately 29,000
• Flagship product sales stated: 29,800+ units

Marketing

• Meta Ads
• TikTok advertising
• Google Ads
• UGC creatives
• Klaviyo retention system

Growth Areas

• Performance Max campaigns
• Influencer marketing
• Affiliate marketing
• Customer retention
• Additional international markets

Operations

• Outsourced fulfilment
• Automated support systems
• Low day-to-day owner involvement stated