Profitable German Eyewear Brand at AED 1,394,000 TTM Revenue and 81% Gross Margins

Description

Eyewear e-commerce brand selling blue-light glasses and fashion sunglasses.

Background

• Launched: 2023
• Business model: direct-to-consumer e-commerce
• Fulfilment: outsourced
• Platform: Shopify

Markets

• Germany
• Austria
• Switzerland
• Additional international markets

Products

• Blue-light blocking glasses
• Fashion sunglasses

Financials

• TTM revenue: AED 6,239,000
• TTM net profit: AED 1,394,000
• Average order value: AED 209.17

Orders and Sales

• TTM customer orders: approximately 25,300
• Best-selling product units sold: 29,811+

Marketing

• Meta Ads
• TikTok Ads
• Google Ads
• User-generated content
• Klaviyo email marketing

Operations

• Outsourced order fulfilment
• Automated customer support stated
• No warehouse ownership stated

Growth Areas

• Additional international markets
• Google Performance Max campaigns
• Influencer collaborations
• Affiliate marketing
• Customer retention