The Netherlands Largest Online Nightwear Specialist, Earning a 32.4% Net Margin on Under 10% Ma

Description

Online nightwear retailer operating in the Netherlands and Belgium.

Background

• Launched: 2011
• Business model: multi-brand direct-to-consumer e-commerce
• Inventory model: stock and backorder
• Platform: self-hosted Magento

Markets

• Netherlands
• Belgium

Brands

• Pastunette
• Ringella
• Schiesser
• Hajo
• Comtessa

Products

• Women's nightwear
• Men's nightwear
• Children's nightwear
• Plus-size collections up to size 54

Financials

• TTM revenue: approximately AED 4,000,000
• TTM net profit: approximately AED 1,300,000
• Net margin: 32.4%
• Average order value: AED 237.50
• Marketing costs: approximately 9.3% of revenue
• Implied annual ROI stated: 44.9%

Marketing

• Organic search traffic
• Paid acquisition
• Search demand for existing nightwear brands

Fulfilment

• Third-party logistics provider in the Netherlands
• DHL shipping services
• Owner does not handle inventory on a daily basis

Operations

• Multi-brand online store
• Existing product catalogue
• Stock and backorder fulfilment model
• Operating history of more than 10 years