The Netherlands' Largest Online Nightwear E-commerce For Sale

Description

Online nightwear retailer operating in the Netherlands and Belgium.

Background

• Established: 2011
• Business model: DTC, stock and backorder
• Platform: self-hosted Magento

Markets

• Netherlands
• Belgium

Products

• Women's nightwear
• Men's nightwear
• Children's nightwear
• Plus-size products up to size 54

Brands

• Pastunette
• Ringella
• Schiesser
• Hajo
• Comtessa

Financials

• TTM revenue: approximately AED 4,000,000
• TTM net profit: approximately AED 1,300,000
• Net margin: 32.4%
• Average order value: AED 237.50
• Implied annual ROI stated: 44.9%
• Marketing costs stated: 9.3% of revenue

Performance History

• Consistent financial performance stated for 2024
• Consistent financial performance stated for 2025
• TTM profitability stated at a similar level

Marketing

• Organic search traffic
• Existing paid marketing
• Low marketing dependency stated

Fulfilment

• QLS third-party logistics partner
• DHL shipping network
• Fulfilment handled externally

Business Assets

• Magento e-commerce platform
• Existing product catalogue
• Brand supplier relationships
• Current fulfilment setup
• Existing customer and sales infrastructure